Prepared for Northstar Retail · Confidential
June 2026 Performance Report
Apex Outdoor Co. · Jun 1 – Jun 30, 2026
AI Executive Summary
This month Meta Ads generated 23% more leads while reducing cost per acquisition by 14%. Your top-performing campaign — "Summer Trail Runners" — delivered a 4.2× ROAS on $8,400 in spend.
Google Ads performance remained stable with consistent conversion volume, though branded search CPC ticked up 6% due to increased competitor bidding.
Organic search grew steadily — Search Console clicks rose 11% month-over-month, driven by ranking improvements on "waterproof hiking boots" and "lightweight camping gear."
Recommendation: Increase Meta budget by 15% on the Summer Trail Runners campaign and pause the underperforming "Generic Outdoor" ad set. Consider a retargeting push for cart abandoners ahead of the July 4th sale.
Google Analytics
vs previous period48,200
Sessions
+8% vs prev.35,800
Users
+8% vs prev.12,400
New Users
+5% vs prev.128,000
Page Views
+8% vs prev.4230.0%
Bounce Rate
-3% vs prev.3m 5s
Avg. Session
+4% vs prev.Sessions trend
Traffic by channel
Top Pages
Google Search Console
vs previous period8,420
Clicks
+11% vs prev.124,000
Impressions
+5% vs prev.680.00%
CTR
+6% vs prev.14.2
Avg. Position
-6% vs prev.Search clicks trend
Top Search Queries
| Query | Clicks | Impressions | CTR | Position |
|---|---|---|---|---|
| waterproof hiking boots | 820 | 12,400 | 660.00% | 8.2 |
| lightweight camping gear | 640 | 9,800 | 650.00% | 11.4 |
| apex outdoor | 1,200 | 4,200 | 2860.00% | 1.2 |
Top Landing Pages
| Page | Clicks | Impressions | CTR | Position |
|---|---|---|---|---|
| /collections/hiking | 2,100 | 28,000 | 750.00% | 9.1 |
| /products/trail-runner-pro | 1,640 | 18,200 | 900.00% | 6.8 |
Google Ads
vs previous period$6,800.00
Ad Spend
+3% vs prev.420,000
Impressions
+5% vs prev.12,400
Clicks
+5% vs prev.198
Conversions
+6% vs prev.2.95%
CTR
3.20x
ROAS
+3% vs prev.Top Campaigns
Meta Ads
vs previous period$12,400.00
Ad Spend
+11% vs prev.892,000
Reach
+9% vs prev.2,100,000
Impressions
+9% vs prev.34,200
Clicks
+15% vs prev.486
Conversions
+23% vs prev.3.80x
ROAS
+12% vs prev.Top Campaigns
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